A personal branding photography session is much more than simply a group of people getting their picture taken. When it comes to your company, branding workshops highlight the one thing no one else can compete with: YOU. You’re the best asset you have, and a great personal branding photography session can show the world what you’re about.
Personal branding photography offers a gold mine of content and marketing materials that can be repurposed time and time again at any point in your career. To help you figure out which types of personal branding photographs you might want to have in your portfolio, we’ll break down the five most common types.
Modern Headshot
Modern headshots can be as run-of-the-mill or as exciting as you want them to be. They certainly don’t have to be photos of you dressed in a jacket or set against a white backdrop (unless you’re like that, of course!). All that’s required is that you are looking and smiling at the camera. One of the points of personal branding is establishing a connection, and it isn’t easy to connect with someone when we can’t see them face to face.
If you’re worried your headshot may lack personality, you may still express yourself by your choice of environment, your attire, or your accessories.
Lifestyle
What do you like doing in your spare time? What do you find appealing? We’d want to know where we can find you on the weekends. You can use lifestyle branding photographs to show off all of your accomplishments and favorite activities.
Grab a cup of your favorite coffee, check your phone, put on your most comfortable jeans, and let your true self shine through. This is also an excellent chance to show your social connections. Get some pictures of you playing with your kids or a cute picture of you and your significant other, and you’ll be well on your way to helping others get to know you on a more personal level.
When shooting lifestyle photography, make sure you capture a variety of expressions, including staring towards the camera and looking away.
At Work/Behind the Scenes
Humans are highly visual creatures, and if we’re going to collaborate with someone, we want to have a sense of how things will function. This is accomplished for prospective customers by seeing photographs of you working. These behind-the-scenes shots help them believe you are an experienced expert who understands what you’re doing.
What’s a typical workday like for you? What are the tasks you’d be doing on any given day in your field? To demonstrate what you do all day, behind-the-scenes images of you working away at your laptop or growing your empire from the comfort of your own home are vital.
Tools of the Trade
There’s a good chance you have a few things in your toolbox that make your work a whole lot simpler. These kinds of photos let you show them off. If you’re a florist, please include some stunning blossoms in your display beside your cutting shears with the aid of a personal branding photographer. If you’re a baker, open up your pantry and get the KitchenAid Mixer from the cupboard.
Flatlays and Vignette
Flatlays are a terrific technique to shake up your ordinary marketing photographs and make them more interesting. When taken from above (looking down), they provide a different viewpoint than the straight-on photos we often include on our websites and social media feeds. Furthermore, they are an excellent tool for conveying information and creating visual appeal.
THE ADVANTAGES OF MARKETING YOURSELF THROUGH A PERSONAL BRAND PHOTOGRAPHY SESSION
A personal branding photography session opens up the world of marketing and gives you several benefits, including:
- Distinguishing yourself from the competition.
- Allowing the audience to feel a connection with you.
- Engaging in meaningful human interactions with your potential leads and converting them into customers.
- Establishing trust and credibility with others.
- Increasing engagement on social media platforms and posts.
- Creating more compelling content.
- Positioning yourself as the expert who can dispel any lingering doubts that customers may have before making a financial commitment to you.
Put Your Best Foot Forward
If you’re a business owner or side hustler who wants to take your company to the next level, personal branding photography is a great tool. Real individuals and prospective customers will connect with you and your company if you use high-quality photos to express its worth to them. With this investment, you can customize your photographs to meet your specific needs.
At Suvi Tory Photography, we take the time to get to know you and your company before beginning any work with you. We’ll help you plan your style and outfit to ensure your photographs are consistent with your brand narrative. We’ll use our expert eye to help you crush your business goals!
Suvi Tory Photography, LLC 